NASHVILLE, Tenn.
,
April 23, 2015
/PRNewswire/ —
Live Nation Entertainment
and the
City of Nashville
today announced details behind the opening of
Ascend Amphitheater –
the city’s new Live Nation-operated amphitheater. The state of the art venue will feature its first concert with GRAMMY Award®-winner
Eric Church
on
July 30, 2015
. The venue also revealed its inaugural summer season line-up with some of the biggest names in music including
Chicago
and Earth, Wind & Fire, Smashing Pumpkins and
Marilyn Manson’s
End Times Tour,
Idina Menzel
, Widespread Panic, Phish, Steely Dan and more. A full line-up is below.

Live Nation has entered a multi-year partnership with
Ascend Federal Credit Union
to have the naming rights of the newly designed venue located on
Nashville’s
beautiful
West Riverfront Park
. With their multi-year naming rights partnership for the amphitheater,
Ascend Federal Credit Union
is aligning their brand with the power of live music in one of the greatest cities for music in the U.S.

“We pursue partnerships that lend stability and trust to our brand,” said
Caren Gabriel
, Ascend president and CEO. ”
Nashville
residents are familiar with Ascend through our television and radio advertisements and the construction of two new financial centers here last year. But, this amphitheater will make the Ascend brand synonymous with
Music City USA
.”

Through the promotional products and services, and advertising benefits that this marketing partnership is providing, Ascend will extend the knowledge of their services and brand as a whole to music fans and potential members. The opportunity with the venue benefits Ascend’s members as well with the ability for them to purchase tickets for events at the venue.

“We look forward to working closely with Ascend over the span of this long-term marketing alliance,” said
Andy Peikon
, senior vice president of sales at Live Nation. “The naming rights platform at this beautiful new venue features an array of assets that will bring exciting visibility to the Ascend brand, enhance member benefits and drive member acquisition.”

Stretching across a 1.5 acre event lawn called “The Green,”

Ascend Amphitheater

has a capacity of 6,800, including 2,300 reserve and 4,500 lawn seating. Live Nation’s management agreement with the city extends until 2025 with the ability for the company to host 30 events per year with an additional six symphony events and 10 civic events including 4th of July,
New Year’s Eve
, CMA Fest and more.

ASCEND AMPHITHEATER INAUGURAL SUMMER SEASON 2015 LINE-UP

All dates and artists listed below subject to change.

Ascend Federal Credit Union

With
$1.7 billion
in assets and more than 150,000 members, Ascend is the largest credit union in Middle Tennessee and one of the largest federally chartered credit unions in
the United States
. The

Nashville Business Journal

consistently lists Ascend as the top credit union in Middle Tennessee. Ascend is federally insured by the NCUA. Membership is limited.

Live Nation Entertainment

Live Nation Entertainment
(NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit
www.livenationentertainment.com
.

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SOURCE
Live Nation Entertainment